Interview with Tanya Wigmore, Founder of CRO:NYX Digital

After relocating to the Cayman Islands nearly nine years ago with her family, Tanya Wigmore, Founder and Strategist at CRO:NYX Digital, has built a thriving business while embracing the island’s unique lifestyle and opportunities.

As someone who has experienced Cayman’s vibrant business environment and family-friendly lifestyle, Tanya shared her insights on why the Cayman Islands continue to be a premier destination for both business and personal growth. From navigating business challenges to enjoying the island’s unparalleled quality of life, Tanya’s story highlights the opportunities that make Cayman a place like no other.

CEC: Tanya, how long have you been living in the Cayman Islands, and what brought you here?
TW: I’ve been living in Cayman for almost nine years now. Initially, my family and I moved here for the lifestyle and opportunities. We fell in love with the island instantly, and it’s become our home. Like many expats, we experienced the “seven-year itch” and wondered if we should return to Canada. Spending a winter there reaffirmed that Cayman is where we’re meant to be. The island offers a unique combination of community, natural beauty, and opportunity that’s hard to find elsewhere.

CEC: Reflecting on your decision to start CRO:NYX Digital in Cayman, what stands out most about that choice today?
TW: Starting a business in Cayman has been a great experience. Having established businesses in other countries, I can confidently say that Cayman makes it easier to set up and operate a company. While there are compliance requirements, the process is streamlined compared to other jurisdictions. The ease of doing business here is a significant advantage, and being part of Cayman Enterprise City (CEC) has amplified those benefits by providing a supportive and innovative community.

CEC: How has your business evolved since you founded CRO:NYX Digital?
TW: Our business has grown significantly in recent years. We’ve expanded our team and shifted focus to serve a niche market. Today, we specialize in working with businesses that use HubSpot, helping them integrate and automate their sales, marketing, and service processes. When we started, our services were broader, including general marketing support like SEO and paid search. Now, we’re targeting larger businesses that need cohesive operational solutions, and it’s been exciting to see our company mature and thrive in this space.

CEC: Can you share any standout projects or achievements that illustrate CRO:NYX’s growth?
TW: We’ve had the privilege of working on some fantastic projects. One standout was helping the Cayman Islands Government launch their COVID response website. It was a challenging yet rewarding experience to manage such a critical initiative under tight deadlines and changing circumstances. Another memorable project involved working with a startup that developed an over-the-counter hearing aid. We helped them launch their brand, website, and marketing strategy, and within a year, they were acquired. It’s incredible to see our work contribute to such milestones.

CEC: How has being part of CEC supported your business’s growth?
TW: CEC has been instrumental in our growth. The tech talks, for example, have been invaluable for learning about innovative ideas and connecting with like-minded professionals. These events have not only expanded my network but also brought in clients and collaborators. Personally, I’ve appreciated the educational opportunities CEC offers to the wider community. My kids even participated in a robotics camp hosted at Signal House, which they absolutely loved. It’s great to see how CEC supports both professional and personal development.

CEC: What’s your perspective on the sense of community within CEC?
TW: The community here is one of CEC’s strongest assets. It’s a network that opens doors and fosters collaboration. Whether it’s finding someone to notarise a document or connecting with potential clients, the relationships I’ve built within CEC have been invaluable. There’s a real spirit of support and shared success that makes it a fantastic environment for entrepreneurs.

CEC: How do you balance your professional life with Cayman’s lifestyle?
TW: Living in Cayman makes it easy to enjoy a great work-life balance. Recently, I started volunteering with the Girl Guides, which has been incredibly rewarding. It’s a meaningful way to give back to the community and support the next generation. On weekends, we enjoy spending time outdoors and embracing the island’s natural beauty. Cayman’s lifestyle is a big part of what makes it such a wonderful place to live and work.

CEC: What advice would you give to entrepreneurs considering relocating their business to Cayman and joining CEC?
TW: I would say go for it. While the initial setup requires an investment, the benefits far outweigh the costs. Operating a business here is straightforward, and the advantages of being headquartered in Cayman—including IP protection and tax efficiencies—are significant. Beyond the business benefits, the quality of life here is unmatched. Cayman is a safe, family-friendly environment with plenty of opportunities for professional and personal growth.

CEC: Looking ahead, what are your goals for CRO:NYX and your journey with CEC?
TW: We’re focused on sustainable growth and retention, both for our clients and our team. As a fully remote company, we’re exploring ways to create more opportunities for connection, whether through team gatherings or client engagements. CEC will continue to play a key role in our journey by providing the community and resources we need to thrive. It’s an exciting time for us, and we’re looking forward to what’s next.

CEC: Finally, what makes Cayman a special place for you and your family?
TW: Cayman offers so much more than just a beautiful setting. It’s a place where we’ve built a life and a community. The island is safe, welcoming, and full of opportunities for growth and connection. From the convenience of services, including the recent availability of Amazon deliveries, to the incredible programs and initiatives available, Cayman continues to evolve in ways that enhance our quality of life. It’s truly a unique and special place to call home.

A big thank you to Tanya Wigmore of CRO:NYX for sitting down with us. Are you an innovative business in the quest for growth? CEC is here to help! We make growing an international business from the Cayman Islands easy, affordable and functional. If you would like to learn more about our services visit our business set-up page.